We recommend reaching out to Updater users as soon as possible when a reservation or an estimate request arrives.
Fleeting attention spans, competition, and time are not on your side, so be sure to be quick!
There's been a lot of research conducted on the importance of timely responses when it comes to following up with prospective customers. One Harvard Business Review study, in particular, cites that, "companies that try to contact potential customers within an hour of receiving queries are nearly 7 times as likely to have meaningful conversations with key decision makers than companies who make contact even an hour later. Yet only 37% of companies respond within an hour." Full study here.